Welcome to Email Marketing Information Guide
Email Marketing Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
How Do You Track Email Marketing Campaign Results?
from:Keeping a good record and a track of your email marketing campaign can be a really time consuming and difficult task, especially since there are so many rules and circumstances that are completely out of your control and your expertise. This is not something bizarre or unusual. Especially if you are a beginner, tracking your email marketing results can be a nightmare. Let’s see some of the things you should keep in mind when tracking down your results and what you should be looking out for.
The rate of delivery and opening is most crucial for every email marketing campaign because it is the most important factor for the amount of traffic you will get and the potential clients you will gain. Spam filters and folders, black lists and particular email rules, usually in built by the ISPs are your main enemies, and can significantly affect the delivery of the emails and of course your total rates. Tracking bounce rates is the first thing you should do. Your provider can grant you access to that with some simple work, so as to be able to track the bounce rates from your management panel. If you figure out that a large amount of emails don’t get to their destinations, then you need to do some simple things to ensure that this will not keep happening.
- Ask your clients to add you to their email white lists.
- Use the same email address always.
- Respond to spam reports. This is crucial because it can save your business and your campaign if you respond fast enough.
Once you know that your email is delivered, it is important to see who is opening it and who is not. If you use HTML designed email then that is easy, because there are logos and prints you can use that load when somebody opens the email, giving you the desired information for your records. Of course if you want to get a better ratio of emails sent and opened you need to do a few things
- Make your email look professional and interesting. People receive many similar emails every day, so yours should stand out somehow.
- Use well appointed keywords and eye catching titles.
In order to have full and credible records you need to track down the email’s life for at least 7 days, although the first 60 hours are the most crucial, as 90% of the emails are opened within that time. If you think you cannot keep a good track of that you need to either consult with an expert or buy an email management software and service that can facilitate the procedure for you and make your tracking records really helpful and efficient, so that you can benefit from statistics and make your work even better.
Warning: file(http://www.searchfeed.com/rd/feed/TextFeed.jsp?trackID=L1774762837&pID=84112&cat=email+marketing&nl=5&page=1&excID=) [function.file]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found
in /home4/vreonthe/public_html/myinternetmarketing/email/datas/searchfeed.php on line 8
Email Marketing Specific links
Email Marketing News
StrongMail Acquires Marketing Services Firms and Creates Email and Social CRM Agency Powerhouse "ThreadMarketing"
REDWOOD CITY, Calif.----StrongMail, a leading provider of online marketing solutions for email and social media, today announced that it has acquired Conversa Marketing and Magnetik, two New York-based interactive marketing agencies with services ranging from email and social media marketing to web design and customer relationship management.
Read more...StrongMail snaps up two US marketing agencies
Email and social media marketing firm StrongMail has acquired Conversa Marketing and Magnetik, two New York-based interactive marketing agencies with services ranging from email and social media marketing to web design and customer relationship management.
Read more...Global Marketing Resources Offers Low Cost, Performance Based Local Search Marketing Packages for Small Businesses
Global Marketing Resources, a California based globally renowned professional Website Design Company offers low cost, performance-based local search services for small businesses.
Read more...Digital marketing firm Knotice expands its mobile offerings
The new products are designed to enhance retailers mobile marketing campaigns.
Read more...Monetate Sponsors Email Marketing and Segmentation Day at eTail East in Baltimore
Monetate, a vendor of choice for testing, targeting, and personalization for websites, is sponsoring Email Marketing and Segmentation Day in Baltimore on Monday, August 9th, 2010, as part of eTail East .
Read more...